Garrett Feminist Youtuber

I haven’t started watching a new Youtuber for the past two years. As a general rule I stick with a few consistent Youtubers (who I’ve written multiple reviews about), and gradually cleanse my feed of creators I no longer watch.

One Youtuber that I had watched when I was younger, slowly weaned off of at fifteen, and returned to this year is Shane Dawson. One of the most prolific Youtubers on the platform today, Dawson utilizes his eleven years of experience to draw in new viewers with his newly-devised documentary-style videos.

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I would love to delve into a comprehensive review of the evolution of Dawson’s videos, but, for now, I’d rather focus on a lesser known Youtuber, Dawson’s close friend, Garrett Watts. Even with 3.1 million subscribers, Watts is still a fairly unknown entity on the Youtube platform, at least for those who don’t spend hours on Youtube daily (something I, admittedly, do).

When I watched Watts’ latest video – “Staying in a Japanese Capsule Hotel!” – I noticed two apparent qualities about Watts’ channel.

Number one, Watts’ videos veer on the lengthy side – his average video, for his twelve most recent videos, is 24 minutes and 14 seconds long. For comparison, the average Youtube video – across the entire platform – is closer to 4 minutes long.

Number two, Watts follows Youtube trends, posting multiple “challenge” and “eating,” or even “eating challenge” videos that some viewers would immediately dismiss as cheap ways to lure in viewers.

Standing alone, these two qualities would never intrigue me enough to actually subscribe to a Youtube channel. Anyone can make and eat a “prison burrito” (which you can watch Watts do here, or follow a Jeffree Star makeup tutorial (right here), or even – wait for it – organize his house (I liked this one a lot).

I’m being sarcastic, but, on the surface, Watts channel does indeed appear fad-dependent and typically “trendy.”

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However, what makes Watts different isn’t necessarily the content of his videos, but his off-beat personality. Like I said, anyone can eat a disgusting burrito on camera, but not everyone can make it interesting. I’m sure there are dozens of “eating challenge” videos uploaded to Youtube everyday, but I, at least, find the majority of them drab and repetitive. Watts feels like a breath of fresh air in bringing his own unique, self-deprecating flair into such familiar, typical Youtube content.

How does Watts do this?

By being himself.

We see, daily, how important personality is in getting people to like us, to support us. Politics-wise, identity politics rules most countries, where citizens tend to zone in on politicians’ charisma and speaking ability, rather than their political beliefs. In media, this personable quality is what allows the lucky few to emerge from the herd of millions of inauthentic, lazy, or just plain boring hopefuls.

Youtube, as a medium, is a much more intimate experience than most other forms of entertainment, where personality reigns superior over all else. When we watch “storytime” videos from our favorite Youtubers, it often feels like we’re listening to a tale being recounted by a long-distance friend of ours. Television, on the other hand, wields often definitively fictional plot-lines played by actors and actresses we might never truly know. I can certainly love to hate certain characters on TV shows or movies (that’s sort of the point of certain characters), but if I dislike the personality of a certain Youtuber, I’ll just stop watching.

Garrett Watts is obsessed with Harry Potter. He owns thirteen (or more, now) wands. He carries around a plastic baby named Tyler, and a more creepy one called Benjamin. He eats Chipotle burritos seemingly 24/7. He flirts with every attractive man he notices. Once, while wandering through a year-long Halloween-themed store, Watts came across a book that detailed how women should “behave,” then proceeded to kick that book underneath a shelf. In essence, Watts is lovable and relatable, unafraid of accepting his – objectively unconventional – quirks, and ultimately, we want to root for him.

As evidenced through the comment section of Watts’ latest video, many of Watts’ viewers feed off of the infectious happiness that filters through his videos. Sure, watching a 29-year-old man visit multiple hotels in Japan can be interesting, but Watts transforms what could have been a lifeless video into a 24-minute vivid retelling of a story that we now all want to hear.

With all of the facades that we put up for ourselves online, it’s constantly refreshing to observe creators who relish in their genuine selves. Sure, even they put up facades, but at least they’re trying.

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Deep down, we all want to be understood, to feel known. We don’t want to be alone in our struggles, and yer, many of us feel that we are. We can try to fix this by tearing ourselves open, to the world, to our friends, desperately hoping that someone will reach out, and heal us themselves. But, much of the time, we’re still left broken.

Instead, what has helped me feel understood is recognizing that humanity is not a cluster of billions of remarkably different individuals; rather, at our core, we are much the same. I’ve found that I don’t need these temporary tourniquets (which ultimately might lead to losing that leg altogether, just a side note), because the realization that every emotion we feel, every experience we go through, every incident we come across, is happening to at least one other person on this planet.

Youtube allows people, particularly adolescents, to see that inherent similarity between us – across humans, across races, across countries of origin, across religion, across sexuality, and across all of these standards and rules humanity has unnecessarily fabricated – by exhibiting real people and their lives. Youtube showcases people that are simply existing, offering the rest of us an honest window into their ordinary experiences.

Sure, Garrett Watts probably isn’t thinking about all of this when he uploads, for instance, a “Buying a $1000 Mystery Box!” video, but by simply being himself, he reaches across the screen and into the hearts of millions of viewers, to say, quaintly – yeah, I do carry around a Harry Potter wand in my pocket at all times, but so what? I get you, and you get me, so let’s just live our lives the way we want.

You can find Watts here:

Youtube: https://www.youtube.com/user/ImCalledGarrettWatts

Instagram: @garrett_watts

Twitter: @Garrett_Watts

Snapchat: garrett_watts

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